We are all well aware that form length can dramatically affect conversion rates. However, some forms are just created to collect large amounts of information. For such cases we have recently launched the Pagination add-on.
This feature, segments form fields into manageable pieces, helping the form appear less overwhelming and ensuring a positive user experience.
A pagination/multi-page form is quite simply a form that has been split up into multiple parts.
When more information is needed, a multi-page form can improve conversion rates while still allowing you to ask as many questions as needed. Here’s why multi-page forms work so well and how you can use them to your advantage.
Why Pagination feature is Useful?
The multi-page forms are simply much easier to process.
Think for yourself, if you face 10 questions at the same time, you might feel so overwhelmed to fill them in. I, personally, won't get excited about that.
However, by having everything nicely presented on different stages, you can provide an easy and simple user experience for even more complicated inquiry processes and surveys.
The multi-step forms reduce the first impression of long forms, as well as allow you to ask sensitive questions (email addresses, payment information, etc.) closer to the end of the form rather than at the beginning. This reduces overwhelm for users, making them more likely to complete the form, which results in higher conversion rates.
The more you go through the form, the more reward you feel because you already invested in the process and want to proceed to the end. This is an effect that can never be achieved with a simple web form.
How to Design High Converting Multi-Page Forms
Designing a high-converting, multi-page form comes down to understanding how form elements work together to create a user-friendly experience.
Ask questions to gather basic information, such as name and/or email address.
Then add additional questions to collect more information such as a phone number, educational or career details, age, gender, etc.
The payment page (optional) — This is where payment and shipping information is included, if applicable.
The goal of a multi-page form is to simplify the completion process for users so they can provide most information (some of which is sensitive) quickly and easily. It succeeds.
1. Use as many pages as necessary to keep it “simple”
Since multi-page forms often contain more form fields than other types of forms, it’s important to connect those fields logically. Related questions should be grouped together in a way that provides clarity.
Consider how your form fields relate to one another when breaking things into sections. This may mean adding as many sections/pages as needed to keep the design clutter-free while still collecting all the necessary information.
2. Use a progress indicator
A multi-page form often has a timeline which indicates how far you’ve come which plays into this tendency to continue the journey.Multi-page forms can easily become tiresome for users if they don’t know when the form will end. Including a progress indicator at the top of your form will reassure users that they’re almost done.
3. Apply UX best practices for form design
Multi-page forms still require good user-experience. This means that the way you design each individual page still matters. Including mobile-friendly design elements, like single-column form fields, form labels on top of each field. This will help keep your forms user-friendly on any device, motivating users to complete them.
To sum up, the Pagination feature is essential for your long surveys. It allows you to gather a lot of information without bothering your clients. Besides this through Pagination feature you are lowering the risk of having them abandon the form halfway through.
The key to successfully implementing pagination feature is to keep UX in mind. Use as many sections or pages as needed to gather information, but make sure that form sections are logically ordered and that they’re limited to “one idea/question per page.” And don’t forget to make your forms mobile-friendly so users can submit them from any device.